Cape Town · South Africa

Fresh Eyes.
Real Solutions.
Real Results.

You're not just running a restaurant — you're selling an experience. From the first hello to the last thank you, every single moment is a chance to create magic. Or miss it entirely.

"If your team doesn't believe in your brand story, your guests never will either."
Book a Free Strategy Session See How I Think
Faye Croft — Croft Consulting
14
Years Operating
14+
Years in Hospitality
3
Own Venues Operated
Free
Strategy Session
30
Day Action Plans
Guest ExperienceRevenue GrowthBrand StoryStaff TrainingMenu EngineeringHospitality StrategyCape TownRestaurant ConsultingGuest ExperienceRevenue GrowthBrand StoryStaff TrainingMenu EngineeringHospitality StrategyCape TownRestaurant ConsultingGuest ExperienceRevenue GrowthBrand StoryStaff TrainingMenu EngineeringHospitality StrategyCape TownRestaurant ConsultingGuest ExperienceRevenue GrowthBrand StoryStaff TrainingMenu EngineeringHospitality StrategyCape TownRestaurant Consulting
Faye at the bar
Wine tasting
14
Years
Operating
Why You Need Me

You don't need to
do it alone.

I'm Faye. I've spent 14 years owning and operating restaurants — Unwined, Capri, Chidos — and I know every corner of this industry. The late nights, the stock takes, the moments when everything clicks beautifully and the moments when it falls apart at 7pm on a Saturday.

"Sometimes an outside perspective makes all the difference. I come in, see what you can't see anymore, and help you fix it — practically, fast, and without the fluff."

I analyse your restaurant or hospitality space and help you see things you might have missed. From streamlining operations to improving customer service, strengthening your marketing and finding practical ways to grow your revenue.

I work with restaurants, Airbnbs, wine farms, cafés, hotels — any hospitality business that wants to stop losing money on things they can't see and start creating experiences people talk about.

Let's Talk
How I See It

You're not selling food.
You're selling a feeling.

01
Every Touchpoint Is a Sale
From the first hello to the last thank you — the lighting, the music, the smell, the pace, the words your team uses. Every single moment is either building loyalty or eroding it.
02
Marketing Starts Inside
If your marketing doesn't work inside your restaurant, there's no way it can work outside of it. Marketing is something you are — it's intrinsically folded into the experience.
03
Train the Story, Not the Steps
Owners train steps of service and POS buttons. But they don't train how to guide decisions, create anticipation, or make guests feel like they're in on something special.
04
The Details Are the Difference
Ambience. Music tempo. How long before someone acknowledges a guest who just walked in. These micro-moments stack up and are the difference between a good visit and an unforgettable one.
05
Revenue Leaks Are Invisible
Most owners can't see their own revenue leaks — not because they're not smart, but because they're too close to it. Missed upsells, wrong table turns, pricing blind spots.
06
Fresh Eyes Change Everything
Sometimes all you need is someone who hasn't become blind to it. Someone who walks in as a guest, sees what your guests see, and tells you the truth.
How Croft Consulting Helps

Five ways I can transform
your business.

I work across every dimension of your hospitality business — not as a consultant who drops a report and leaves, but as someone who works alongside you until the changes stick.

⚙️
Efficiency & Operations
Identify bottlenecks from kitchen layout to order flow — creating smoother service, fewer errors, and happier guests who feel the difference even if they can't name it.
💸
Profitability & Costs
Analyse costs, spot unnecessary expenses and identify smarter menu pricing and revenue opportunities. Find where money is quietly walking out the door every service.
👥
Staff Training & Culture
Support the team that forms the backbone of your restaurant with clearer standards, service flow and confidence. Train them to guide decisions and create anticipation.
📣
Marketing & Brand
Strengthen your online presence through social media clarity, local campaigns, Google visibility and brand messaging. Build marketing that starts inside and radiates outward.
✨
Guest Experience Design
Fine-tune the details that matter — ambience, menu design, music, lighting, service flow, guest journey and repeat-visit appeal. Turn first-timers into regulars.
🎯
Ready to start?
Book your free 30-minute strategy session. No pitch — just honest insight on where your biggest opportunities are hiding.
Book Free Session
The Guest Journey

Every moment is
a touchpoint.

The experience starts before they walk through the door and ends long after they leave. Every detail either adds to the story or breaks it.

🚗
Arrival
Parking, signage, the approach. The first impression happens before your team says a word.
👋
The Greeting
Eye contact, warmth, speed. The first hello sets the emotional tone for the entire visit.
🪑
Seating & Ambience
Lighting, music tempo, table setup, smell. Guests absorb all of this unconsciously in seconds.
📋
Menu Navigation
How your menu guides decisions, creates anticipation, and positions your highest-margin items.
🍽️
Service Flow
Pace, timing, team confidence, upselling moments. Are your staff guiding the experience or just taking orders?
💬
The Conversation
What your team says, how they say it, whether they believe in your story. Authenticity sells.
🧾
The Bill Moment
How a bill is presented is marketing. It can cement the experience or suddenly make it feel transactional.
💌
After They Leave
Review responses, social presence, loyalty triggers. The experience continues long after the door closes.
Coming Soon

The Croft Table
Podcast

Honest conversations about what's really happening in hospitality — where restaurants are losing money, what great marketing actually looks like, and how to build a team that truly believes in your brand.

Episode 01
Where Is Your Restaurant Losing Money Right Now?
The invisible revenue leaks most owners never find — missed upsells, wrong table turns, pricing blind spots, and the cost of an undertrained team.
Revenue
Episode 02
Marketing That Works From the Inside Out
If it doesn't work inside your restaurant, it will never work outside. How to build a brand your team lives and breathes.
Marketing
Episode 03
Stop Training Steps of Service — Train the Story
Your team knows how to bring food. But do they know how to guide decisions and make guests feel like they're in on something special?
Staff Training
Episode 04
The Guest Experience Audit
Walking through your venue as a stranger — what do they notice? An honest look at what your guests actually experience.
Guest Experience
Episode 05
Upselling Without Being Pushy
The best servers don't sell. They guide. How to train your team to make recommendations feel natural and genuinely increase spend per cover.
Sales
🎙️
More episodes dropping soon
Subscribe to get notified when new episodes are released
🎧

Want to be a guest on The Croft Table?

Restaurant owners, hospitality operators, chefs, sommeliers — if you have a story to tell about what really happens behind the pass, let's talk.

Get in Touch
🎓 Free Resources

Learn the stuff they
never teach you.

I spent 14 years learning this the hard way. Now I'm giving the essentials away for free — because a better-trained industry is better for everyone. Share these with your staff.

Free 🍽️
The Waitron Blueprint
Everything a new front-of-house team member needs to know — from reading a table to upselling naturally, wine basics, handling complaints, and getting more tips. Real-world, no fluff.
Access Free Training
Free 📊
Revenue Leak Checklist
A practical self-audit tool. Walk through your venue with this checklist and identify the invisible gaps costing you money every single service.
Request via Session
Free 🎯
The Guest Experience Map
Walk every touchpoint of your guest journey from parking to payment and score each one. Instantly see where your experience breaks down.
Request via Session
Free 💬
Brand Story Workshop
A guided exercise to help your team understand and articulate your brand story — so guests feel the authenticity in every interaction.
Request via Session
Who I Work With

Built for every kind of
hospitality business.

🍽️
Restaurants & Cafés
From fine dining to casual — increase covers, average spend, and create experiences guests genuinely talk about.
🍷
Wine Farms & Estates
Maximise tasting room revenue, cellar door sales, and create an estate experience people drive hours to repeat.
🏡
Airbnbs & Guesthouses
Elevate the guest journey from booking to check-out — earn better reviews, more repeat stays, and premium positioning.
🏨
Hotels & Lodges
Identify F&B and accommodation experience gaps that silently hurt your review scores and repeat booking rates.
From the Industry

What people say
after working together.

"

The revenue audit was eye-opening. We had no idea how much money we were leaving on the table every single service. Within 30 days of implementing the recommendations, our average spend per cover increased noticeably.

Restaurant Owner — Cape Town
Fine Dining, 60 Covers
"

What struck me most was the operator's perspective. This wasn't generic consulting advice — it was practical insight from someone who has actually run a hospitality business. A complete game changer for our team.

F&B Manager — Western Cape
Boutique Hotel Restaurant
"

Having someone walk through our estate as a real guest and then explain exactly what we were missing was invaluable. Faye's report was detailed, honest, and immediately actionable. I'd recommend her to any operator.

Owner — Stellenbosch Wine Estate
Tasting Room & Restaurant

* Placeholder testimonials — replace with real client quotes before going live.

Let's Do This

Your next chapter
starts with one call.

A free, no-obligation 30-minute strategy session. We'll identify your biggest revenue opportunities, your blind spots, and a clear path forward. No pitch, no pressure — just honest conversation.

Schedule a Conversation

No obligation  ·  30 minutes  ·  Cape Town, South Africa  ·  100% confidential

Get in Touch

Let's start a
real conversation.

🌐
Website
www.croftconsulting.co.za
📧
Email
faye@croftconsulting.co.za
💬
WhatsApp
+27 83 578 7784
📅
Book a Session
calendly.com/faye-croftconsulting
📍
Location
Cape Town, South Africa
Send a Message